Daily marketing and advertising questions designed
to challenge creativity.
Drop your thoughts. Start conversations. Shape the future.
Created by a Senior Copywriter & Creative Strategist from South Africa, available for remote and international creative work.
Thought Score: 75 /100
Enter at own curiosity.
For over 16 years, I've been turning "That'll never work" into "Why didn't we think of that?" From boardrooms to brainstorms, from brands to bold inventions, I chase ideas that earn attention, spark conversation and create value.
This isn't a portfolio.
It's evidence.
The insurance industry has created growing frustration among customers, with many waiting three to five years before receiving cashback rewards, often leaving them feeling overlooked and unrewarded.
To challenge this, we developed the idea “Live Extra Sooner”, a platform that positions MiWay’s MiCashback offering as a faster, smarter, and more rewarding way for customers to benefit from being claim-free. In partnership with Black Swan, we brought this idea to life through a tactical billboard campaign that highlighted MiWay’s unique promise of 10% cashback after just two claim-free years, reinforcing the brand’s commitment to putting money back into clients’ pockets while rewarding responsible behaviour sooner.
This one for the books, man. Especially in the age of AI. I conceptualised the Big Idea "Log Into the Future with Hyperconnectivity" for SATNAC, Southern Africa's leading telecommunications, networking and ICT conference, to capture the event's vision of shaping a more connected future. Through a cinematic, AI-driven AV inspired by Afrofuturism, we showcased how hyperconnectivity is transforming the way people, businesses and industries communicate, collaborate and innovate. By bringing future possibilities to life through immersive storytelling, we positioned SATNAC as the platform where industry leaders come together to explore emerging technologies, spark meaningful conversations and drive the future of digital connectivity.
For Standard Bank, we developed a lifestyle-led campaign that repositioned saving as the gateway to a better future. By showcasing the tangible rewards of investing in a Fixed Deposit or Flexi Advantage Investment Account, we inspired employees to see saving as an investment in the life they aspire to. To bring the message to life, we partnered with kwaito icon Mandla "Spikiri" Mofokeng as the campaign ambassador, using his original anthem, "Fak' Imali Uzobona" ("Invest your money and you'll see"), to motivate and rally frontline Change Makers around a simple, memorable call to action: start saving today to enjoy tomorrow.
The Challenge
Get DStv subscribers to upgrade to the DStv Explora by reinforcing its position as the market leader.
The Insight
South Africans call the very best "the last number." It's the ultimate compliment—the one thing that sits above everything else.
The Idea
We positioned the DStv Explora as "The Last Number"—the decoder that's in a class of its own. By tapping into a familiar local phrase, we gave subscribers a compelling reason to upgrade: because when it comes to entertainment, second best simply isn't an option.
For SAB, we created a youth-focused campaign that connected the brand to what mattered most to its audience: music and shared experiences. To promote a free airtime reward with every third bottle purchased, we reunited legendary South African group Bongo Maffin, celebrating the spirit of coming together over an ice-cold beer. The campaign not only drove strong sales but also reignited excitement around the iconic group, culminating in a live reunion performance at a DStv festival that delighted fans and extended the campaign's cultural impact.
Joy was the common thread behind both Cadbury campaigns. We sent the iconic Martians back into space to unveil an exciting range of new flavours, then turned our attention to Christmas, reminding South Africans that no festive table—or gift exchange—is complete without Cadbury Heroes. Both campaigns celebrated the magic of sharing, surprise and indulgence.
Contacts
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